• All
  • Deciding
  • Doing
  • Learning
  • Positioning
  • Presenting
  • Selling
  • Thinking

Deciding

2 things that maximise value

There are two types of value: I rhymed them intentionally to help recall, because they’re worth recalling. If you just provide the value people request, you’re leaving an awful lot of value on the table. Because all of us can only see so far. You provide more value and become more valuable when you also …

2 things that maximise value Read More »

Don’t make stuff up

People make stuff up. Then get upset by what they made up. Tip: Don’t do that. Fixed.

Undoing nonsense

Someone you care about believes something that you know is nonsense, and you can see it’s harming them, or other people, and maybe even harming you. Because you care, you wish there was a way to help them out of it. Consider this: You Cannot Reason People Out of Something They Were Not Reasoned Into …

Undoing nonsense Read More »

True value and true cost

True value In my work helping businesses to sell, I define true value as “the precise optimal mix of services or products that your entire business can provide your customers business, such that they’d be better off than they would be by keeping their investment.” It’s an ideal to aim for, and it involves the …

True value and true cost Read More »

How to play your cards right

You can’t help the hand you’re dealt. But you can help how you play those cards. And here’s what most people miss: you don’t have to play the cards you’ve got! People overlook this, using only what thinking or options come naturally to mind. But you now know that you can always pickup from the …

How to play your cards right Read More »

Quickly cut through fear

Quickly cut through fear

Pay-off: Eliminate fear, and do the right thingsInvestment: 2.5 mins Sign up to monthly posts here What are you scared of? It’s an interesting thing, fear. We deal with it first. To attempt to survive. The amygdala in your brain takes on that job. And what a job! Quite the responsibility. Since it leads your …

Quickly cut through fear Read More »

How to sell to smart people

How to sell to smart people

Pay-off: Pick someone smart you need a ‘yes’ from. Follow the advice below and you’ll increase your chancesInvestment: 5 mins. Sign up to monthly posts here You’re reading this because you sometimes have to persuade or sell to smart people. And you’re reading this because you’re smart enough to care about getting it right. Right? …

How to sell to smart people Read More »

Scroll to Top