How to unseat the incumbent
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How to muscle in, and boot the competition out

Pay-off: A paint by numbers approach to unseat the incumbent / competition and win the client you wantInvestment: 8 mins Sign up to monthly posts here Hi there! You shouldn’t be clicking on titles like that! I don’t write these sorts of tips! I’m all about good honest, ethical, high-value selling. Having said that, I…

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How your experience and credentials can kill a sale

Payoff: the right way to win over a new customer (or contact, or friend) Investment: 3 minutes Sign up to weekly posts here Why is it that in an attempt to ‘sell’ most people still seem to think that you should start conversations with your experience and credentials? You shouldn’t. It’s almost certainly going to come…

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How to eliminate pushback in conversations

Pay-off: help people make changes via smarter conversations Investment: 3 minutes Sign up to weekly posts here Why do people push back in some conversations? Could it be because: They’re trying to protect themselves (and protect what they currently believe)? You gave them something to push back on? If so, how could you eliminate pushback…