Challenge Customers commonly complain that people serving them don’t seek hard enough to understand their situation. Questions are so powerful when the right questions are asked in the right ways at the right times. Questions don’t just help you to gather information. They can help customers to think about their buying and service options in […]
How to ask questions that improve service and build value Read More »
Challenge How can you easily and succinctly communicate value to customers in a way that they understand, remember, and feel as valuable? Like this… Solution 2 videos: total running time 6 m 55 s Video 1: 4 m 40 s Video 2: 2 m 15 s Resources Deansgate square case study Challenge and impact Why
Communicating value with ‘value stories’ Read More »
Challenge Customers want to pay for value that they don’t think they’ll get elsewhere. So, how will you help them think that through and achieve it? Solution 3 videos: total running time 7m 30 s Video 1: 2 m 27 s Video 2: 1 m 6 s Video 3: 3 m 59 s What have
How to be uniquely valuable Read More »
Challenge Value is commonly misunderstood by both service providers and customers. And yet everything hinges on value. Getting this right will positively impact your approach, help your customers, and give you better perspective around value in your personal life too. Solution 2 videos: total running time 8 m 30 s Video 1: 3 m 32
Understanding your value Read More »
Challenge Eyes on the prize! What’s the direct line to the goal here? Solution Video: 1 m 28 s Actions Repeatedly focus on: Customers want you to be ‘the best!’ (for them). How can you increase your chances of being the best for them? What one thing could you purposefully improve to head in that
The bullseye of STS Read More »
