consultative selling

Great minds

…don’t think alike. They challenge each other to think again. Intellectual chemistry occurs not when you both agree but when you enjoy disagreeing and then work together to get it right rather than be right. “Even if I don’t like it, what parts of what they’re saying could be right? And in which situations?” is …

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The 7 W’s

People tell me they struggle to know what questions to ask when meeting people, switching on curiosity, seeking to understand, helping others to think, solving problems, making buying decisions, or when simply learning something. This can get you started. Use the 7 W’s: Keep repeating those in your head. I have them at my fingertips. …

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Truth and accuracy

I heard someone say that it’s a shortcoming to be focused on truth and accuracy. That’s just not true, they’re wrong. P.S. The accurate truth is that many situations need truth and accuracy. Not pedants, but people shining a light on what’s real, so that we all have a chance. The growing mass of people …

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2 things that maximise value

There are two types of value: I rhymed them intentionally to help recall, because they’re worth recalling. If you just provide the value people request, you’re leaving an awful lot of value on the table. Because all of us can only see so far. You provide more value and become more valuable when you also …

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This sort of person is going places

I’m often asked by clients which of their current employees should be selling or engaging customers. There are numerous traits that suggest someone could ‘sell’, or be a strong leader (because the two roles are similar). But I’ve boiled down my top three: 1. They have strong ‘belief in cause’ 2. They’re credible in front …

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Undoing nonsense

Someone you care about believes something that you know is nonsense, and you can see it’s harming them, or other people, and maybe even harming you. Because you care, you wish there was a way to help them out of it. Consider this: You Cannot Reason People Out of Something They Were Not Reasoned Into …

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True value and true cost

True value In my work helping businesses to sell, I define true value as “the precise optimal mix of services or products that your entire business can provide your customers business, such that they’d be better off than they would be by keeping their investment.” It’s an ideal to aim for, and it involves the …

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How to sell to smart people

How to sell to smart people

Pay-off: Pick someone smart you need a ‘yes’ from. Follow the advice below and you’ll increase your chancesInvestment: 5 mins. Sign up to monthly posts here You’re reading this because you sometimes have to persuade or sell to smart people. And you’re reading this because you’re smart enough to care about getting it right. Right? …

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