Most people don’t get started because they don’t know where to start.
You can watch them not start for years. That’s how long they’ll wait, sometimes.
But you really only need two ingredients to help get someone started:
Want a kid to enjoy throwing a paper aeroplane? (Yeah, this is a metaphor..)
1. Hand them the plane (actually, that’s often enough, job done)
2. Inspire them to enjoy the feeling of throwing it
Winston Churchill said, “Give us the tools, and we will finish the job.” I wonder how he got them started? He probably said “Give us the tools and we will start the job.” If he didn’t, he should have.
If someone you know isn’t starting on something worthwhile, and if it means enough to you, why don’t you put the paper plane in their hand? Then inspire them to throw it.
This is one boiled down high-impact way of selling, or helping people to buy. I teach people how to do that here.
