technical sales

True value and true cost

True value In my work helping businesses to sell, I define true value as “the precise optimal mix of services or products that your entire business can provide your customers business, such that they’d be better off than they would be by keeping their investment.” It’s an ideal to aim for, and it involves the …

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How to sell to smart people

How to sell to smart people

Pay-off: Pick someone smart you need a ‘yes’ from. Follow the advice below and you’ll increase your chancesInvestment: 5 mins. Sign up to monthly posts here You’re reading this because you sometimes have to persuade or sell to smart people. And you’re reading this because you’re smart enough to care about getting it right. Right? …

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How to sell without being pushy

Pay-off: do this and you’ll get lots more yeses Investment: 4 minutes Sign up to weekly posts here No one likes pushy. Pushy pushes people away. Systems scientist, Peter Senge said, “The harder you push, the harder the system pushes back.” So, at the risk of stating the obvious, if you’re receiving push back, you must be …

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How to find the decision maker

  Pay-off: Some ideas and a step by step guide to help you get to the decision maker and get a ‘yes’ Investment: 5 minutes Sign up to weekly posts here How to help a prospective client organisation make an informed business decision You know what it’s like. You’ve put a lot of time and effort into engaging …

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5 reasons why your consultants won’t sell (and what to do about them)

Pay-off: Understand the top 5 limitations holding your consultants back from selling Investment: < 7 minutes Sign up to weekly posts here If you lead or manage a team of consultants who you think should be developing business but are holding back, it’s probably due to any or all of these five ‘value-limiting’ challenges. If you are a consultant …

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