The easiest way to ride a horse is in the direction it’s already going. Then, with all resistance dropped for a while, it begins to let you turn it. And the same applies to conversations with people.
The easiest way to ride a horse Read More »
There are two types of value: I rhymed them intentionally to help recall, because they’re worth recalling. If you just provide the value people request, you’re leaving an awful lot of value on the table. Because all of us can only see so far. You provide more value and become more valuable when you also
2 things that maximise value Read More »
True value In my work helping businesses to sell, I define true value as “the precise optimal mix of services or products that your entire business can provide your customers business, such that they’d be better off than they would be by keeping their investment.” It’s an ideal to aim for, and it involves the
True value and true cost Read More »
Pay-off: Pick someone smart you need a ‘yes’ from. Follow the advice below and you’ll increase your chancesInvestment: 5 mins. Sign up to monthly posts here You’re reading this because you sometimes have to persuade or sell to smart people. And you’re reading this because you’re smart enough to care about getting it right. Right?
How to sell to smart people Read More »
Pay-off: sell more, more easily, by getting someone else to tackle your sales challenges ahead of you Investment: 10 minutes – this is a thorough ‘how to’ post that should make significant impact on your sales performance if you apply what you learn Please share if you think others will find it useful. (Thank you!) Consider this week’s
How to find your perfect sales mentor Read More »
