non-sales

2 things that maximise value

There are two types of value: I rhymed them intentionally to help recall, because they’re worth recalling. If you just provide the value people request, you’re leaving an awful lot of value on the table. Because all of us can only see so far. You provide more value and become more valuable when you also …

2 things that maximise value Read More »

This sort of person is going places

I’m often asked by clients which of their current employees should be selling or engaging customers. There are numerous traits that suggest someone could ‘sell’, or be a strong leader (because the two roles are similar). But I’ve boiled down my top three: 1. They have strong ‘belief in cause’ 2. They’re credible in front …

This sort of person is going places Read More »

How to sell to smart people

How to sell to smart people

Pay-off: Pick someone smart you need a ‘yes’ from. Follow the advice below and you’ll increase your chancesInvestment: 5 mins. Sign up to monthly posts here You’re reading this because you sometimes have to persuade or sell to smart people. And you’re reading this because you’re smart enough to care about getting it right. Right? …

How to sell to smart people Read More »

A simple way to win people over

Pay-off: shift your focus to this and you’ll become more persuasive Investment: 3 minutes Sign up to monthly posts here As with most of the ideas on this blog, this one applies to anyone – that’s you – not just people in sales. This tip applies when you’re interacting with other people and you need …

A simple way to win people over Read More »

Scroll to Top