- The most important ‘winning sales behaviour’ to activate - 11 February 2022
- The question asked most often by sales people - 4 November 2021
- How to muscle in, and boot the competition out - 9 July 2020
Do all you can to get alongside your customer.
Get up on the platform with them.
Scope out the scene with them.
Define and agree on the problem.
Consider your options, side by side.
Then, alongside them, “pull” the right solutions in.