customers

The easiest way to ride a horse

The easiest way to ride a horse is in the direction it’s already going. Then, with all resistance dropped for a while, it begins to let you turn it. And the same applies to conversations with people.

How others see you

Want to see how you might look through the eyes of someone else? Here are two ways to get closer to this: 1. What values of theirs do you admire? They probably notice and admire the same in you. 2. What do you not like so much about them? Take the opposite of that. Go …

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2 things that maximise value

There are two types of value: I rhymed them intentionally to help recall, because they’re worth recalling. If you just provide the value people request, you’re leaving an awful lot of value on the table. Because all of us can only see so far. You provide more value and become more valuable when you also …

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This sort of person is going places

I’m often asked by clients which of their current employees should be selling or engaging customers. There are numerous traits that suggest someone could ‘sell’, or be a strong leader (because the two roles are similar). But I’ve boiled down my top three: 1. They have strong ‘belief in cause’ 2. They’re credible in front …

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True value and true cost

True value In my work helping businesses to sell, I define true value as “the precise optimal mix of services or products that your entire business can provide your customers business, such that they’d be better off than they would be by keeping their investment.” It’s an ideal to aim for, and it involves the …

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