It is what it is
So what are YOU going to do about it?
Deciding | Positioning | Presenting | Selling | Thinking
2 things that maximise value
There are two types of value: I rhymed them intentionally to help recall, because they’re worth recalling. If you just provide the value people request, you’re leaving an awful lot of value on the table. Because all of us can only see so far. You provide more value and become more valuable when you also…
Doing | ECS | Learning | Positioning | Selling
This sort of person is going places
I’m often asked by clients which of their current employees should be selling or engaging customers. There are numerous traits that suggest someone could ‘sell’, or be a strong leader (because the two roles are similar). But I’ve boiled down my top three: 1. They have strong ‘belief in cause’ 2. They’re credible in front…
The question asked most often by sales people
Pay-off: Get clarity on how to close sales effectivelyInvestment: 3 mins Sign up to monthly posts here What do most people involved with ‘selling’ want to know most of all? Well, going by the question I’m asked most often, it’s “how do you actually close and make the sale?” I’ll tell you the answer in…
Deciding | Doing | Positioning | Presenting | Selling | Thinking
How to muscle in, and boot the competition out
Pay-off: A paint by numbers approach to unseat the incumbent / competition and win the client you wantInvestment: 8 mins Sign up to monthly posts here Hi there! You shouldn’t be clicking on titles like that! I don’t write these sorts of tips! I’m all about good honest, ethical, high-value selling. Having said that, I…
Deciding | Positioning | Selling | Thinking
How to sell to smart people
Pay-off: Pick someone smart you need a ‘yes’ from. Follow the advice below and you’ll increase your chancesInvestment: 5 mins. Sign up to monthly posts here You’re reading this because you sometimes have to persuade or sell to smart people. And you’re reading this because you’re smart enough to care about getting it right. Right?…
A quick way to improve sales
Sign up to monthly posts here A mixed bag of thoughts this month to help you improve sales: The first (a 30 second read) looks at why you, no matter who you are should invest some attention towards improving how you ‘sell’. The second (a 50 second read) looks at a really bad but…
The top mistake people make when learning to sell
Pay-off: avoid wasting hours trying to learn the wrong thing Investment: 4 mins Sign up to monthly posts here The shortcut to results The shortcut to improving your performance in just about anything is knowing the single ‘right thing’ that you, personally, should learn next. This is the one skill, item of knowledge, or behaviour…
When customers and colleagues are in denial
Pay-off: you might just crack that tough nut who’s in denial Investment: 7 minutes Sign up to weekly posts here Ooh, this is a tricky one isn’t it? Now, let’s be clear, I’m no expert in dealing with ‘denial’ as such. Having said that, the nature of my work means that I work with people…
A simple way to win people over
Pay-off: shift your focus to this and you’ll become more persuasive Investment: 3 minutes Sign up to monthly posts here As with most of the ideas on this blog, this one applies to anyone – that’s you – not just people in sales. This tip applies when you’re interacting with other people and you need…